Title: Mirror
Collection: 50% OFF
Material: Stoneware clay and glass mirror
Dimensions: ~ Ø40 cm
Year: 2025

We see our own image constantly—through photographs, selfies and social media in general—yet none of these reflections fully align with how we perceive ourselves. The reflected self is always different from our perceived self, and perhaps neither version can be called “reality.”

Design is often driven by utility, by making life more efficient or straightforward. In that sense, there is little need to create another mirror that simply reflects. Instead, our interest lies in using the mirror as a medium to question.

The emergence of photography in the 19th century fundamentally shifted how identity and reality were represented. Once images could be captured with precision, painting no longer needed to serve as a perfect mirror of the world, and artists turned toward expression, perception, and subjectivity.

Our mirrors respond to a similar condition. Rather than reproducing reality, they explore its instability—inviting viewers to reconsider the reliability of their own image and the idea of a fixed, universal reality.

About the collection:
50% OFF is a study of process, asking how ideas change as soon as they are translated into something tangible. It’s a reflection on creative loss—because something is always given up in the act of making. What remains is not the full initial idea, but half of it: altered, reduced, and perhaps more honest.